Hello, I'm Caroline! 👋
Hello, I'm Caroline! 👋
Hello, I'm Caroline! 👋
A French Art Director, Graphic Designer, and UX/UI Designer—I create simple, functional, and aesthetically pleasing solutions. With a sensitivity to impactful and colorful visuals, I place great importance on emotional impact and deep connections with every project ⚡
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Work
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Work
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Work
A new project coming soon!
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A new project coming soon!
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A new project coming soon!
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White Paper: Why is emotional design crucial in the user experience?
Author, Content Strategist, Researcher, Art Director, Graphic Designer
White Paper: Why is emotional design crucial in the user experience?
Author, Content Strategist, Researcher, Art Director, Graphic Designer
White Paper: Why is emotional design crucial in the user experience?
Author, Content Strategist, Researcher, Art Director, Graphic Designer
Spicerack: Brand design and web design approach for the new distorsion plugin
Art Director, Designer UX/UI
Spicerack: Brand design and web design approach for the new distorsion plugin
Art Director, Designer UX/UI
Spicerack: Brand design and web design approach for the new distorsion plugin
Art Director, Designer UX/UI
Puremix: Full-spectrum redesign — revitalizing branding and user experience
Art Director, Graphic Designer, Designer UX/UI
Puremix: Full-spectrum redesign — revitalizing branding and user experience
Art Director, Graphic Designer, Designer UX/UI
Puremix: Full-spectrum redesign — revitalizing branding and user experience
Art Director, Graphic Designer, Designer UX/UI
Unik: A rebranding for a fresh culinary experience
Art Director, Graphic Designer
Unik: A rebranding for a fresh culinary experience
Art Director, Graphic Designer
Unik: A rebranding for a fresh culinary experience
Art Director, Graphic Designer
EDIA: Crafting a distinctive real estate identity
Art Director, Graphic Designer
EDIA: Crafting a distinctive real estate identity
Art Director, Graphic Designer
EDIA: Crafting a distinctive real estate identity
Art Director, Graphic Designer
CHU: A new visual language for health
Art Director, Graphic Designer
CHU: A new visual language for health
Art Director, Graphic Designer
CHU: A new visual language for health
Art Director, Graphic Designer
Blaye: A contemporary refreshing for a historic city
Art director, Graphic Designer
Blaye: A contemporary refreshing for a historic city
Art director, Graphic Designer
Blaye: A contemporary refreshing for a historic city
Art director, Graphic Designer
Dreamscapes: Exploring the world of dreams
Art Director, Graphic Designer
Dreamscapes: Exploring the world of dreams
Art Director, Graphic Designer
Dreamscapes: Exploring the world of dreams
Art Director, Graphic Designer
Findify: Curate your perfect playlist with ease
Art Director, Graphic Designer, UX/UI Designer
Findify: Curate your perfect playlist with ease
Art Director, Graphic Designer, UX/UI Designer
Findify: Curate your perfect playlist with ease
Art Director, Graphic Designer, UX/UI Designer
Paprika: A colorful rebranding, a fresh perspective
Art Director, Graphic Designer
Paprika: A colorful rebranding, a fresh perspective
Art Director, Graphic Designer
Paprika: A colorful rebranding, a fresh perspective
Art Director, Graphic Designer
A retrospective of cultural posters
Art Director, Graphic Designer
A retrospective of cultural posters
Art Director, Graphic Designer
A retrospective of cultural posters
Art Director, Graphic Designer
Lab: Visual explorations
Art Director, Graphic Designer
Lab: Visual explorations
Art Director, Graphic Designer
Lab: Visual explorations
Art Director, Graphic Designer
Capturing the essence of a city
Art Director, Graphic Designer, Photographer
Capturing the essence of a city
Art Director, Graphic Designer, Photographer
Capturing the essence of a city
Art Director, Graphic Designer, Photographer
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About Me
02
About Me
02
About Me
Caroline Lafon
Art Director, Graphic Designer & Designer UX/UI
With nearly ten years of experience, I have collaborated with various communication agencies, brands, and independent projects, exploring diverse fields from print to digital.
My design approach combines creativity and strategy, aiming to transform needs into simple and meaningful visual solutions that resonate emotionally with the audience. Each project is an opportunity to solve specific challenges using a blend of aesthetics and functionality, while building authentic connections through visual storytelling.
Today, I 'm looking new professional challenges, open to remote opportunities worldwide.
With nearly ten years of experience, I have collaborated with various communication agencies, brands, and independent projects, exploring diverse fields from print to digital.
My design approach combines creativity and strategy, aiming to transform needs into simple and meaningful visual solutions that resonate emotionally with the audience. Each project is an opportunity to solve specific challenges using a blend of aesthetics and functionality, while building authentic connections through visual storytelling.
Today, I 'm looking new professional challenges, open to remote opportunities worldwide.
With nearly ten years of experience, I have collaborated with various communication agencies, brands, and independent projects, exploring diverse fields from print to digital.
My design approach combines creativity and strategy, aiming to transform needs into simple and meaningful visual solutions that resonate emotionally with the audience. Each project is an opportunity to solve specific challenges using a blend of aesthetics and functionality, while building authentic connections through visual storytelling.
Today, I 'm looking new professional challenges, open to remote opportunities worldwide.
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My Experience
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My Experience
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My Experience
Freelance Art Director, Graphic Designer & Designer UX/UI
2024-Currently
Freelance Art Director, Graphic Designer & Designer UX/UI
Currently
Freelance Art Director, Graphic Designer & Designer UX/UI
2024-Currently
Art Director & Designer UX/UI
September 2021-October 2023
Puremix | Music industry
Art Director & Designer UX/UI
September 2021-October 2023
Puremix | Music industry
Art Director & Designer UX/UI
September 2021-October 2023
Puremix | Music industry
Art Director
Setpember 2019-August 2021
Page Publique | Communication agency
Art Director
Setpember 2019-August 2021
Page Publique | Communication agency
Art Director
Setpember 2019-August 2021
Page Publique | Communication agency
Art Director
January 2017-September 2019
Argrafik | Communication agency
Art Director
January 2017-September 2019
Argrafik | Communication agency
Art Director
January 2017-September 2019
Argrafik | Communication agency
Freelance Art Director & Graphic Designer
February 2016-December 2016
Freelance Art Director & Graphic Designer
February 2016-December 2016
Freelance Art Director & Graphic Designer
February 2016-December 2016
Graphic Designer
September 2015-March 2016
Sõcreativ' | Communication agency
Graphic Designer
September 2015-March 2016
Sõcreativ' | Communication agency
Graphic Designer
September 2015-March 2016
Sõcreativ' | Communication agency
Graphic Designer & Webdesigner
April 2015-June 2015
E-commerce Network | Web agency
Graphic Designer & Webdesigner
April 2015-June 2015
E-commerce Network | Web agency
Graphic Designer & Webdesigner
April 2015-June 2015
E-commerce Network | Web agency
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Services
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Services
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Services
01
Art direction
Leading projects to create cohesive and impactful designs, aligning the creative process with strategic goals, delivering engaging work across various mediums.
Creative Direction | Visual strategy | Concept Development
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Branding
Creation and management of distinctive visual identities that capture your brand's essence and establish a lasting connection with your audience.
Brand Strategy | Brand Identity | Design Brand Guidelines
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UX/UI design
Designing intuitive user interfaces and engaging user experiences that blend aesthetics and functionality to meet user needs.
UX Research | Prototyping | UI Design | Usability Testing
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Graphic design
Innovative graphic design for impactful visuals, from print materials to digital elements, ensuring clear and aesthetic communication.
Visual Creation | Layout and Design | Iconography
01
Art direction
Leading projects to create cohesive and impactful designs, aligning the creative process with strategic goals, delivering engaging work across various mediums.
Creative Direction | Visual strategy | Concept Development
02
Branding
Creation and management of distinctive visual identities that capture your brand's essence and establish a lasting connection with your audience.
Brand Strategy | Brand Identity | Design Brand Guidelines
03
UX/UI design
Designing intuitive user interfaces and engaging user experiences that blend aesthetics and functionality to meet user needs.
UX Research | Prototyping | UI Design | Usability Testing
04
Graphic design
Innovative graphic design for impactful visuals, from print materials to digital elements, ensuring clear and aesthetic communication.
Visual Creation | Layout and Design | Iconography