In a world where technology dehumanizes interactions and competition among companies is becoming increasingly fierce, it is essential to recognize the importance of emotional connections in user experience. Emotional design goes far beyond aesthetics; it is an approach that places humanity at the heart of concerns. By cultivating empathy and emotional intelligence in the design process, it is possible to create engaging experiences that strengthen user loyalty.
Role
Author, Content Strategist, Researcher, Art Director, Graphic Designer
Services
User Research, Psychology Insights, Art Direction, Graphic Design, UX/UI Design
Industry
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Team
Content
My approach
This white paper explores the emotional mechanisms behind human decisions, demonstrating how design can transform these insights into memorable user experiences. It delves into emotions and offers methods to embed this crucial dimension into designs, enabling deep connections with users.
This work also presents strategies for understanding and evaluating users' emotional reactions, as well as best practices for maximizing the impact of creations. Advice is provided for designing interfaces that evoke positive emotions and establish deep connections.
This white paper is currently available only in French 👉 https://bit.ly/3DmjSGE
Content
Content
