EDIA (Eridia Développement Immobilier Aquitaine) specializes in land optimization and real estate sales for developers. To enhance its market presence, EDIA required a unique visual identity that reflects its values of performance and precision.
Role
Art Director, Graphic Designer
Services
Branding, Art Direction, Graphic Design
Industry
Real estate
Team
Challenges
The key challenge was to create a visual identity that incorporates symbols representing EDIA’s core values and services. The logo needed to convey excellence, performance, and precision while clearly associating with the real estate sector. The goal was to design something elegant yet functional, standing out in a competitive market.
Content
My approach
The logo designed for EDIA incorporates several meaningful symbols: a star representing excellence, a target symbolizing performance and precision, an ear for listening and consulting, and a house for the real estate aspect. These visual elements reflect EDIA’s commitment to its clients while providing a clear representation of its services.
A sophisticated color palette was chosen to complement the logo and enhance the overall visual identity.
The Blu Superstar typeface, modern and elegant, adds a contemporary and professional touch to the entire identity. With its clean shapes and sleek lines, it contributes to a cohesive and memorable visual identity.
Content
Conclusion
EDIA’s visual identity was crafted to capture the essence of the company and stand out in the real estate sector. The logo, rich in symbolism, clearly communicates the company’s core values, while the associated color palette reinforces its professionalism and client-focused approach. This design helps EDIA establish a strong and coherent market presence, highlighting its expertise and commitment to excellence.
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