Findify is an innovative algorithm designed to create personalized playlists based on one to three songs selected by the user. Developed by a web development student as part of their final project, Findify aims to provide a seamless and intuitive user experience. By focusing on essential features, the tool seeks to simplify the music creation process while eliminating unnecessary complexity. This project stands out for its user-centered approach, allowing everyone to effortlessly discover new melodies tailored to their preferences.
Role
Art Director, Graphic Designer, UX/UI Designer
Services
Art Direction, Branding, UX/UI Design
Industry
Music Streaming, Technology
Team
Challenges
The primary challenge was to design an interface that is both simple and intuitive while avoiding cognitive overload. In a market dominated by giants like Spotify and Deezer, it was essential to differentiate through not only powerful features but also a unique and appealing visual identity. The goal was to create an engaging and memorable experience that allows users to easily discover songs that perfectly match their tastes, while also integrating a visual approach that reflects the playful and accessible spirit of the application.
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UX Research & Approach
To design the user experience of Findify, a rigorous UX research method was implemented.
Competitive Research: An analysis of market leaders like Spotify and Deezer highlighted opportunities for differentiation. While these platforms are rich in options, they can sometimes confuse users seeking simplicity. Thus, the primary objective was to reduce complexity and enhance playlist creation.
Target Audience Research: A qualitative study revealed that users prioritized quick personalization. They want music recommendations that perfectly match their tastes without lengthy processes. Consequently, Findify focused on developing an algorithm capable of suggesting relevant tracks from just one to three reference songs.
User Testing:
Phase 1: Wireframes – The wireframes were tested to evaluate the clarity of the user journey and ensure that playlist creation felt smooth and intuitive.
Phase 2: High-Fidelity Prototype – Following the integration of visuals, additional tests validated the impact of the visual identity and interface on the user experience. Feedback indicated that the "clever monkey" and vibrant colors enhanced the playful and accessible nature of the app. Users also appreciated the simplicity of the playlist creation process, allowing for final adjustments to the interface.
These tests refined the user experience, ensuring an interface that aligns with contemporary music enthusiasts' expectations while maintaining an intuitive and playful approach.
Visual identity
The visual identity of Findify revolves around a playful concept, symbolized by a distinctive logo of a "clever monkey" representing the algorithm's intelligence. Meaningful icons, such as those replacing the eyes or play and pause buttons, facilitate understanding of the app.
This logo, paired with a vibrant color palette ranging from purple to blue, reinforces the connection to technology while adding a modern touch. The chosen typography (to be specified) lends the project an innovative character. This identity aims to make Findify both accessible and memorable, effectively fostering a connection with users.
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Conclusion
Findify positions itself as an intuitive and memorable solution for personalized musical experiences. With a focus on simplicity, a vibrant and minimalist visual identity, and tailored music discovery for each user, Findify engages and resonates deeply with its audience.
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