Unik is a fast-food brand that reinvents the Urban Picnic experience for city dwellers. With a focus on health and balance, it offers a variety of options like smoothies, bowls, wraps, and woks. Each dish combines freshness, vitamins, and pleasure, ensuring you can enjoy nutritious meals even on your busiest days. Committed to providing a gourmet yet wholesome break, Unik guarantees that speed never compromises quality.
Role
Art Director, Graphic Designer
Services
Branding, Art Direction, Graphic Design
Industry
Food
Team
Challenges
The primary challenge was to create a simple and memorable visual identity for Unik's fast-casual dining experience. The goal was to blend freshness, simplicity, and enjoyment while standing out in a competitive food market. It was crucial to develop an identity that is both bold and accessible, conveying a clear message about the freshness of the meals while remaining adaptable across various communication platforms.
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My approach
To bring Unik's vision to life, a vibrant and engaging visual approach has been developed. The energetic color palette, dominated by shades of pink and yellow, radiates vitality. Each dish is paired with distinct color combinations, enhancing its uniqueness while maintaining overall coherence.
The chosen typography is modern and impactful, designed for both readability and attraction.
Playful and emotive visuals, including expressive icons and appetizing food photography, add a joyful and memorable dimension to Unik's identity. Emojis associated with each dish foster emotional connection, making the dining experience both enjoyable and fun.
Finally, every visual element is meticulously crafted to stand out across various urban platforms while ensuring a cohesive aesthetic that draws the eye. This lively and dynamic tone resonates throughout all brand touchpoints, guaranteeing warm and engaging communication.
Content
Conclusion
Branding has allowed Unik to establish itself in the competitive market of healthy fast food with a vibrant and bold identity, creating a memorable and engaging experience for its customers.
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